Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! π Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
nail art + pricing
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Halloween is my Olympics + it starts on August 1. That's what @oohnicenails (aka Jess Warz - NAILS Next Top Nail Artist finalist, editorial artist + salon owner) replied to this recent IG story: Jess is famous (+ won 3rd place in NTNA π₯³!) for all kinds of handcrafted nail art: handpainted artwork, sculpted masterpieces, organic embellishments... And I'm not just talking about Swarovski crystals. Look π π Yeah, that's a real spider perfectly encapsulated + repurposed post-mortem from a dusty corner in her attic. π± π± π± If you're like me, you probably don't have a client who wants to wear Hagrid's best friend π·οΈ even if they've been pining for Halloween since daylight savings started in March. βThat's why Jess is going to teach us 3 Halloween nail art styles on Sunday, August 25.β My favorite part? Each style builds on the last one. Which means you don't have to be Nail Van Gogh to make these styles work in the salon. To celebrate our first official collab, the first 5 people to sign up save 50%. After that, the next 5 sign ups save 25%. The code is already applied in the registration link. βClick it to see how much you'll save!β oxv, p.s. Why are we hosting a Halloween π» π nail art class at the end of August? So you have time to practice + prepare! Planning is an indie nail biz practice that Future You will thank Present You for! Here's what else Jess + I are covering in Halloween Nail Art Superhero: π§ The golden key to successfully pricing your nail art (+ other services) π§ββοΈ How to find clients who want your art (+ how to train existing clients to book it!) ποΈ Nail art + pricing Q&A π₯³ PLUS every attendee is entered for a nail art giveaway! βSave your spot for Halloween Nail Art Superhero here!β β β β β β β |
Nailfriends for Indie Nail Professionals
Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! π Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
CHARGEπ YOURπWORTHπ How many times have you heard that + just found yourself... π€ π π° π₯΄ π? The "charge your worth" advice makes my teeth hurt for a couple of reasons. Lots of people take those words at face value. (Ask me how I know lol.) Your worth as a unique, once-ever-cosmic-event is priceless. There's no way anyone can pay what you're truly worth. Pricing is a super personal thing. What's "fair" or "required" varies from person to person + market to market. So what's a nail tech to do...
Hey Reader! This email is coming atcha late because I had a VERY full weekend + forgot that today is Monday. Even though I had one client, did some prep work for a couple of CND classes + got a permanent filling in my first EVER root canal. π All before attending a pre-screening of the movie Kneecap. (It was amaaazing!) Speaking of very full days, I know it's sooo easy to accidentally let a little π© fall out of the scoop... So in case you need a reminder of some things that can keep your nail...
Just a quick one today Reader. I don't want you to get caught out with not enough notice! TOMORROWWW (July 1) registration opens for CND x Scratch Magazine's new nail competition called North America's Star Nail Artist. And guess who I'm rooting for? Yes, YOU! I can feel you puffing your cheeks out + rolling your eyes at me because you may not consider yourself that kinda nail artist. But here's why I want you to enter anyway: SWEET cash prizes for finalists A chance to party with you at next...