Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! 🙌 Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
come to a cnd party?
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Just a quick one today Reader. I don't want you to get caught out with not enough notice! TOMORROWWW (July 1) registration opens for CND x Scratch Magazine's new nail competition called North America's Star Nail Artist. And guess who I'm rooting for? Yes, YOU! I can feel you puffing your cheeks out + rolling your eyes at me because you may not consider yourself that kinda nail artist. But here's why I want you to enter anyway:
I totally get where you're coming from. I don't consider myself an artist either. But I'm entering anyway. And if you DO consider yourself an artist, NASNA promises to be a kind, gentle, toe-dip-into-warm-clear-water introduction to the world of nail competitions. Because it's not just about thinking outside the box + MacGyver-ing* your interpretation of a challenge. It's about clearly communicating your vision + process. Click here to register your interest (or officially enter if you read this July 1 or after). I can't wait to cheer you on! oxv, p.s. In addition to challenging myself wayyyyy outta my comfort zone, part of the reason I'm entering is because challenges might include new products (like, new innovations!) + I'm not ashamed to admit I'm a nosy Virgo haha. *p.p.s. MacGyver was one of my fave tv shows as a kid. You can watch MacGyver use ✨science✨ + toothpicks to outsmart the bad guys on FreeVee or Paramount+ in the U.S. |
Nailfriends for Indie Nail Professionals
Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! 🙌 Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
Hard to believe we're already 2 weeks into December, eh? My family usually have a few dates set up to celebrate the Christmas season but not this year. None of us are putting up a tree - Sister #1 is remodeling her home, Sister #2 is simply not feeling it + Mom + Dad are moving house, so no decorations. Me, I'm overthinking where to put one: where the exercise bike is? Or in front of the window right next to the tv? Is it even worth it if I'm leaving town on December 30? I dunno! We did,...
Halloween is my Olympics + it starts on August 1. That's what @oohnicenails (aka Jess Warz - NAILS Next Top Nail Artist finalist, editorial artist + salon owner) replied to this recent IG story: Jess is famous (+ won 3rd place in NTNA 🥳!) for all kinds of handcrafted nail art: handpainted artwork, sculpted masterpieces, organic embellishments... And I'm not just talking about Swarovski crystals. Look 👀 👇 Yeah, that's a real spider perfectly encapsulated + repurposed post-mortem from a dusty...
CHARGE👏 YOUR👏WORTH👏 How many times have you heard that + just found yourself... 🤔 😟 😰 🥴 🙃? The "charge your worth" advice makes my teeth hurt for a couple of reasons. Lots of people take those words at face value. (Ask me how I know lol.) Your worth as a unique, once-ever-cosmic-event is priceless. There's no way anyone can pay what you're truly worth. Pricing is a super personal thing. What's "fair" or "required" varies from person to person + market to market. So what's a nail tech to do...