Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! ๐ Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
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Just a quick one today Reader. I don't want you to get caught out with not enough notice! TOMORROWWW (July 1) registration opens for CND x Scratch Magazine's new nail competition called North America's Star Nail Artist. And guess who I'm rooting for? Yes, YOU! I can feel you puffing your cheeks out + rolling your eyes at me because you may not consider yourself that kinda nail artist. But here's why I want you to enter anyway:
I totally get where you're coming from. I don't consider myself an artist either. But I'm entering anyway. And if you DO consider yourself an artist, NASNA promises to be a kind, gentle, toe-dip-into-warm-clear-water introduction to the world of nail competitions. Because it's not just about thinking outside the box + MacGyver-ing* your interpretation of a challenge. It's about clearly communicating your vision + process. โClick here to register your interest (or officially enter if you read this July 1 or after). I can't wait to cheer you on! oxv, p.s. In addition to challenging myself wayyyyy outta my comfort zone, part of the reason I'm entering is because challenges might include new products (like, new innovations!) + I'm not ashamed to admit I'm a nosy Virgo haha. *p.p.s. MacGyver was one of my fave tv shows as a kid. You can watch MacGyver use โจscienceโจ + toothpicks to outsmart the bad guys on FreeVee or Paramount+ in the U.S. โ โ โ โ โ |
Nailfriends for Indie Nail Professionals
Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! ๐ Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
Halloween is my Olympics + it starts on August 1. That's what @oohnicenails (aka Jess Warz - NAILS Next Top Nail Artist finalist, editorial artist + salon owner) replied to this recent IG story: Jess is famous (+ won 3rd place in NTNA ๐ฅณ!) for all kinds of handcrafted nail art: handpainted artwork, sculpted masterpieces, organic embellishments... And I'm not just talking about Swarovski crystals. Look ๐ ๐ Yeah, that's a real spider perfectly encapsulated + repurposed post-mortem from a dusty...
CHARGE๐ YOUR๐WORTH๐ How many times have you heard that + just found yourself... ๐ค ๐ ๐ฐ ๐ฅด ๐? The "charge your worth" advice makes my teeth hurt for a couple of reasons. Lots of people take those words at face value. (Ask me how I know lol.) Your worth as a unique, once-ever-cosmic-event is priceless. There's no way anyone can pay what you're truly worth. Pricing is a super personal thing. What's "fair" or "required" varies from person to person + market to market. So what's a nail tech to do...
Hey Reader! This email is coming atcha late because I had a VERY full weekend + forgot that today is Monday. Even though I had one client, did some prep work for a couple of CND classes + got a permanent filling in my first EVER root canal. ๐ All before attending a pre-screening of the movie Kneecap. (It was amaaazing!) Speaking of very full days, I know it's sooo easy to accidentally let a little ๐ฉ fall out of the scoop... So in case you need a reminder of some things that can keep your nail...