Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! π Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
just so we're clear.
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When most people ask me for help with nails, they're not usually thinking beyond the technical mastery of the craft itself, Reader. Like, if you finally master Plexigel, then you'll magically have a full, thriving, profitable nail business? I totally understand the logic. Andddd... π π π ...I wanna gently remind you that while we are artists, engineers + craftpeople, we are also BUSINESS people. And running a thriving business that doesn't burn you out involves more than whipping out a perfectly balanced full set for a nail biter in an hour. (I S-T-R-U-G-G-L-E-D with nail enhancement for 8 years + still had a full schedule of die hard clients.) That's why I will always come into your inbox with π₯ Nail skills π₯ Marketing π₯ Client relations π₯ Money π₯ Work/life balance When you're holding hands all day, business is personal. And personal is business. And each helps make the other more successful. Instead of trying to separate everything, we should make space for all of it to grow in the same garden together. Are you here for it? oxv, p.s. My 19 Minute IG Sales DIY Promotional Planner (usually $19) is FREE through June 5 as part of the Making It Bloom bundle*! I created this planner to help indie nail pros sell more services + products on Instagram in less than 20 minutes a day without overthinking or feeling sleazy. It's perfect for you if you're tired of spending hours posting your work + creating hilarious reels but not getting new bookings. Or if you overthink social media. Or if you're worried to come across as pushy or salesy. Making It Bloom also has $2200 worth of FREE resources to plant seeds for success. Here's what I've signed up for already. Maybe they'll work for your indie nail biz, too? π± 100+ Engagement Graphics and Reels Templates by Create and Bloom (usually $47) π± Breakthrough Branding Worksheet by Studio Nyx (usually AU$50) π± Self Care Workshop by Your Body Your Rules (usually $47) π± Personal Boundary Setting Made Easy by Karmic Ally Coaching (usually $27)
You can also get a PREMIUM bundle worth $4600 for only $59. I thought of you when I saw these: π Comprehensive Instagram Direct Message Strategy by Cindy Kocsis (usually $197) π Everyday Magic by The Bluebell Group (usually $111) π Upgrade Your Money Blueprint by Thriving and Wealthy Living (usually $397)
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Nailfriends for Indie Nail Professionals
Weekly emails, stories + non-cookie cutter tips to help helping indie beauty pros build healthy businesses financially, mentally, physically. If you've ever wondered if you're charging enough for your area or wanted to scale your service biz, you're in the right place! π Mary (she/her) is a nail professional and marketing nerd who believes that, as co-creators of beauty that moves in the world, we deserve to be well compensated for our creations and we get to decide what that means.
Halloween is my Olympics + it starts on August 1. That's what @oohnicenails (aka Jess Warz - NAILS Next Top Nail Artist finalist, editorial artist + salon owner) replied to this recent IG story: Jess is famous (+ won 3rd place in NTNA π₯³!) for all kinds of handcrafted nail art: handpainted artwork, sculpted masterpieces, organic embellishments... And I'm not just talking about Swarovski crystals. Look π π Yeah, that's a real spider perfectly encapsulated + repurposed post-mortem from a dusty...
CHARGEπ YOURπWORTHπ How many times have you heard that + just found yourself... π€ π π° π₯΄ π? The "charge your worth" advice makes my teeth hurt for a couple of reasons. Lots of people take those words at face value. (Ask me how I know lol.) Your worth as a unique, once-ever-cosmic-event is priceless. There's no way anyone can pay what you're truly worth. Pricing is a super personal thing. What's "fair" or "required" varies from person to person + market to market. So what's a nail tech to do...
Hey Reader! This email is coming atcha late because I had a VERY full weekend + forgot that today is Monday. Even though I had one client, did some prep work for a couple of CND classes + got a permanent filling in my first EVER root canal. π All before attending a pre-screening of the movie Kneecap. (It was amaaazing!) Speaking of very full days, I know it's sooo easy to accidentally let a little π© fall out of the scoop... So in case you need a reminder of some things that can keep your nail...